Friday, 22 August 2014

Employees and the Bottom Line: The Liberal Market Economy and the Case of North America


Hello! Welcome to my blog about employment relations. As I make my fortnightly blog posts, I would love to hear some of your thoughts and comments. Enjoy!

My first blog post for this semester looks at the article Wal-Mart or Costco: Australia’s 21st century choice?’ by Goodwin and Maconachie (2006) and liberal market economies with a focus in North America. I found this topic to be very interesting, and in particular I wanted to discuss more about the human side of this story: the employees.

The key difference between Costco and Wal-Mart are their treatment of their employees, and in this case Wal-Mart plays right into the hands of those who believe Multinational Corporations are only concerned with their greed for profits, even at the expense of their workers. The issue with Wal-Mart is that their employees can expect low wages, no employee benefits—healthcare or otherwise—and don’t even mention being paid for working overtime. In this day and age it is worrying that we still need to bridge the gap between fair and unfair work practices.

But why should this matter to Wal-Mart? Apart from building their brand to reflect amiable qualities such as being honest, fair and trustworthy, Wal-Mart should realise that if they want to positively impact their business’ bottom line, they need to first invest in their employees. In his Forbes article, Rick Ungar believes that the downfall of Wal-Mart is their lack of attention to their employees’ wages and benefits, leading to a culture of lazy customer service, low motivation and low productivity. Ungar compares Wal-Mart to Costco, and finds that the difference lies in their treatment of their employees. Whilst Wal-Mart fails to deliver fair wages and employee benefits, Costco’s employees are paid decently, which motivates them to take pride in their work. This makes sense, because, as employees, we are more likely to care for a company who care about us.

Wal-Mart’s current way of operating is not viable for a long term and sustainable future, as the deteriorating culture of the company will result in little or no growth as time goes on. Consumers want the lowest prices, but the cost to the employees is not worth that extra cent, and it should serve as a lesson for all businesses.